It’s been about six months since Google introduced Google TV. While there hasn’t exactly been a wave of people flocking to Google TV – in fact, it’s probably safe to say that the majority of Web users have never heard of it – I think it’s just a matter of time, maybe a couple of years, before it really takes off. Already, new technology to bring it to the masses is being introduced by major TV manufacturers and other technology innovators.
TV is the most ubiquitous communication device on the planet. There are still more people watching TV today than there are using mobile phones. Imagine it being driven by individual developers from all around the world. Even you.
Right now, a Google TV user has to buy a TV set up specifically to receive Google TV or a separate device to hook up to their existing TV. But what if TV manufacturers started automatically including Google TV and every new purchase brought one more new user to Google TV. What kind of demand would that create for websites that were optimized for Google TV? A bunch, right?
Well, that’s what I see happening. Probably within the next couple of years. And when that does happen your business will be able to reach more new and potential customers through the great Boob Tube. If you want to be an early adopter then I suggest you start thinking about how you’re going to get optimized for Google TV right now. Just follow the Google TV Optimization Guide.