A few years ago, if you’d have received a link from a .edu or .gov website you’d been told those were “high value” links – worth more than your average .com or .net link. But what about today? Andy Beal questions whether that is true based on a video by Matt Cutts.
Personally, I’ve always wondered. Most small business owners really don’t have a hope of obtaining these links. I mean, a .edu link is a link from a university. What would it take to get a university to link to you. You’d have to have some pretty valuable content for a university to link to you. Maybe that was the thinking behind the theory that those links are higher value links than your run-of-the-mill .coms.
I suppose the same would go for .gov links. But is it true?
I really don’t think it matters. I think the most important thing to remember about links is that if you get a link from a relevant site with a lot of traffic then that is going to benefit you. I really don’t know what other kind of link you’d want.
Tags: .edu, .gov, link building, links
New on my blog:: Are .Gov And .Edu Links Worth More? http://bit.ly/4vXkFu
As Mr. Beal says, this is a blast from the past!
Mr. Cutts indicates in the video that it doesn't matter if the site is .edu or .gov, but it's the value of the site that matters. [He even references PageRank, another blast from the past.] That makes sense to me, but don't those sites inherently have more value?
But, I would also argue that a link from a .edu site to a automobile tire company would not have the same weight as a link from that same .edu site to a text book publisher. A link between a school and text book should carry more value due to the relevancy of the link, versus the tire company where there is little relevancy.
RT @CarolineMelberg: New on my blog:: Are .Gov And .Edu Links Worth More? http://bit.ly/4vXkFu
What if the .edu link to the tire company is from the mechanical sciences school’s home page? Wouldn’t that achieve the relevancy requirement?