http://www.smallbusinessmavericks.com/internetmarketing Thu, 24 Jul 2008 12:59:46 +0000 http://backend.userland.com/rss092 en (Source) Consider setting up a second profile with an alias known only to your closest confidantes. Then dump all the good stuff there. (Sorry, "Philip McGroin" is already taken.) This is probably the best advice I've ever heard regarding Facebook. Most people use Facebook to connect with their friends, but you ... http://www.smallbusinessmavericks.com/internetmarketing/social-media/how-to-use-facebook-for-business/07/24/2008/ Kalena Jordan of Ask Kalena was recently asked this question: Why do older unoptimized sites sometimes rank better than younger optimized ones? It's a good question and I like the way she answered it. I'm going to give my own answer now even though she and I are in agreement. The search engines ... http://www.smallbusinessmavericks.com/internetmarketing/seo-for-small-business/why-older-non-optimized-sites-rank-better/07/23/2008/ One restaurant owner in Arizona drove to pick up a customer who had been involved in an automobile accident and was in danger of missing his reservation. Now that's customer service! And it got such word of mouth buzz that the restaurant attracted press stories - and not just in ... http://www.smallbusinessmavericks.com/internetmarketing/seo-for-small-business/word-of-mouth-buzz-does-your-business-do-this/07/22/2008/ In the last couple of years that has been a growing trend called microblogging. Essentially, microblogging is throwing up a sentence or two in short bursts and many microbloggers do this several times a day. A lot of them claim it is good for business and have hundreds or thousands ... http://www.smallbusinessmavericks.com/internetmarketing/blogging-for-small-business/is-microblogging-real-blogging/07/21/2008/ If you like to fish then you understand the importance of bait. You take something that fish like, put it on the end of a hook, and throw your line in the water. When they bite, you snag them and reel them in. Link bait works much the same way. What ... http://www.smallbusinessmavericks.com/internetmarketing/seo-for-small-business/what-is-link-bait-and-why-should-i-have-some/07/20/2008/ Erica DeWolf conducted an informal survey about e-mail marketing preferences among companies to see if they preferred to hire someone to do their e-mail marketing in-house or hire an outside agency to handle their e-mail marketing. With only 18 responses, it's difficult to get an accurate reading of the results, ... http://www.smallbusinessmavericks.com/internetmarketing/e-mail-marketing-for-small-business/e-mail-marketing-in-house-or-outsource/07/19/2008/ Talking to some friends the other day I had someone say to me, "Don't you have to pay to be on page 1 of Google?" My chin dropped. It dawned on me that the typical user of the Internet who has no interest in running a business online and who may ... http://www.smallbusinessmavericks.com/internetmarketing/seo-for-small-business/google-you-mean-you-dont-have-to-pay-for-no-1/07/18/2008/ I must confess: I've never given this much thought since I don't run a lot of contests, but Small Fish Big Money makes a convincing case that e-mail newsletters are better for promoting contests than blog posts are. Is he right? I know he is right about one thing - newsletters ... http://www.smallbusinessmavericks.com/internetmarketing/e-mail-marketing-for-small-business/contests-better-promoted-through-e-mail-or-blog-posts/07/17/2008/ I stumbled across this website called www.dontclick.it. Of course, the concept is intriguing, but the thought crossed my mind, How would this concept affect SEO if it were to roll out across the entire Web? First, the site is designed entirely in Flash. In order for it to do very well ... http://www.smallbusinessmavericks.com/internetmarketing/seo-for-small-business/links-you-cant-click-is-that-good-for-seo/07/16/2008/ Your bounce rate is the number of people who land on your website and don't click through to another page. Your analytics package should tell you which pages have a high bounce rate. Pay attention to this number because it is a negative and you need to do what you ... http://www.smallbusinessmavericks.com/internetmarketing/tracking-analytics/is-your-bounce-rate-too-high/07/15/2008/