http://www.smallbusinessmavericks.com/internetmarketing Fri, 03 Jul 2009 18:09:41 +0000 http://backend.userland.com/rss092 en Good public relations begins with a media kit. And if you plan to do business online you should seriously think about developing an online media kit. But what should go into it? Your online media kit should make it easy for members of the media to learn more about you and ... http://www.smallbusinessmavericks.com/internetmarketing/pr-for-small-business/what-should-you-have-in-your-online-media-kit/07/03/2009/ Yesterday, I talked about different Internet marketing channels and which ones are most important for small businesses. What I didn't mention was how one of those channels could the most important one of all. In fact, I didn't even mention it as one of the important ones at all. But I ... http://www.smallbusinessmavericks.com/internetmarketing/small-business-internet-marketing/why-cro-may-be-your-most-important-marketing-channel-online/07/02/2009/ Rand Fishkin at SEOmoz wrote an interesting blog post exploring the question, "Which Internet marketing channel would you choose if you had $1 million?" Or something along those lines. This is an interesting question because most small businesses don't have a million dollars to invest in their marketing plan. But by ... http://www.smallbusinessmavericks.com/internetmarketing/social-media/which-internet-marketing-channel-is-right-for-you/07/01/2009/ WebProNews wrote an article in April where Chris Crum interviewed a few SEO/Internet marketing types and asked them how social media and SEO relate. The answers were diverse with a few saying social media is great for link building and some saying it has little to no SEO benefit. Some ... http://www.smallbusinessmavericks.com/internetmarketing/social-media/whats-the-connection-between-social-media-and-seo/06/30/2009/ When it comes to building links for your small business, I can think of two surefire ways to build great links over a long period of time. And that's really how you should do it - gradually over a period of time. Why are links important? Because the search engines analyze ... http://www.smallbusinessmavericks.com/internetmarketing/link-building/small-business-link-building-methods-that-work/06/29/2009/ Small businesses today have many more options for web hosting than we used to. Of course, you have to make the decision about what is best for your situation, but here are a few alternatives to consider. Shared Hosting - This is basic web hosting. The downside to shared hosting is ... http://www.smallbusinessmavericks.com/internetmarketing/tools-for-small-business/should-you-use-dedicated-or-shared-hosting/06/28/2009/ Twitter has been providing real time communication for a couple of years now. Facebook has flirted with it, but they've just upped the stakes. Quite frankly, I like this. This could very well lead to some stiff competition. Facebook has far more users than Twitter and the ability to use Facebook ... http://www.smallbusinessmavericks.com/internetmarketing/social-media/how-facebook-is-competing-with-twitter/06/27/2009/ Security is very important for any Web business or website. If you have a blog that runs on an open source platform like Wordpress, it's even more important. Hackers tend to target open source systems to gain access and do bad things like drop spam files and so on. If ... http://www.smallbusinessmavericks.com/internetmarketing/blogging-for-small-business/how-to-make-your-blog-more-secure/06/26/2009/ One often overlooked method of link building is to use press releases to drive traffic to your website, but don't make the mistake of using press releases solely for link building purposes. That's not their primary purpose. Still, a well placed press release can be a big boost to your search ... http://www.smallbusinessmavericks.com/internetmarketing/pr-for-small-business/using-press-releases-to-build-inbound-links/06/25/2009/ A few days ago Mike McDonald wrote a blog post about ranking factors in 2009. I completely agree with most of what he says in the article. To summarize, here's what he says, with SEOmoz Rand Fishkin's blessings, is important this year: Title tags Anchor text Link diversity Social media and mobile marketing I would ... http://www.smallbusinessmavericks.com/internetmarketing/seo-for-small-business/what-seo-ranking-factors-are-important-today/06/24/2009/