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27
Dec '09

Will E-mail Marketing Go Social?

Small Business Newz reports that marketers plan to increase their budgets for e-mail marketing in 2010. This doesn’t surprise me. The big question is, Will it go social?

Social marketing has climbed up from the gutter in the last couple of years. E-mail marketing has always been popular, and effective, so there is no surprise that is will see a surge in the coming year. In many ways, small businesses will be able to leverage greater returns on a smaller budget.

We’ve seen the melding of social media and other Internet marketing mainstays, such as SEO. So my bet is there will likely be a social component to e-mail marketing. What that will look like, I’m not sure. But I can see how e-mail marketing can become more social. Would you welcome that in 2010?

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One Response to “Will E-mail Marketing Go Social?”

  1. Jennifer Brigham Says:

    I'm so enjoying your blog posts, and looking forward to learning more about Twitter this year! Not there yet, but soon!

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