E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page. Today I will share 5 ways you can make your e-mail marketing more effective using social media, and vice-versa.

1. Drive traffic to your newsletter opt-in page with your social media accounts. You can do this a number of ways. One very effective way is to offer a free download or other perk for opting in to your subscriber list. Promote that offer on all your social networks with a link.
2. Invite your newsletter readers to share your newsletter content on their social networks by providing social media share buttons in your newsletter.
3. Post a link on your social networks to notify your social subscribers when you have published a new issue of your newsletter.
4. Build a Facebook page and a Google+ brand page for your newsletter and include opt-in forms on those pages.
5. Post snippets of your newsletter content on your social media streams and link back to your newsletter page.

There are many more ways to make your e-mail marketing more effective using social media. These are just a few. But you can also make your social media marketing more effective through your e-mail newsletter and other e-mail marketing efforts.

Tags: e-mail marketing, newsletter, social media marketing

This entry was posted on Wednesday, August 15th, 2012 at 9:11 am and is filed under E-mail Marketing for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.