Building an e-mail list is one of the most challenging tasks for businesses as they make their first attempt at marketing online. But it can be done. And it can be done using off line, or traditional, marketing methods. Here are three off line ways to build your e-mail marketing list.
- Hold a Raffle – Give something away to your retail customers. All you have to do is require them to join your e-mail list to enter the raffle. You can have a sign up form on your counter or give them a flyer when they purchase something. Be sure to put signage in your store for the customers who aren’t making a purchase right away.
- Offer a Tips Newsletter – You can offer tips related to your specialty and take subscriptions at the point of sale. For instance, if you run a bait & tackle shop, you can offer fishing and hunting tips by e-mail. Get your customers’ e-mail addresses when you ring them up and check them out.
- Attend a Networking Event – If you are a member of your local chamber of commerce, attend the mixers. Pass out your business cards. Or join a business networking group in your community. Get face to face with people and let them know about your e-mail list.
Not all online marketing has to start, or end, online. You can build an e-mail list using traditional marketing techniques.