Email marketing is something that many businesses are getting into these days. While direct mail definitely has it´s place in the world of marketing, some small businesses prefer to start with email marketing, since it requires virtually no investment. Direct mail can be quite costly, even if you are taking the budget option, so it´s usually a relief for small businesses when they discover that they can go with email marketing for next to nothing.
Personally, I don´t feel that direct mail will never become completely obsolete, after all, the more people that ignore it in favor of email marketing, the more effective it will become. Email marketing is something that has become increasingly popular and is a great way to communicate with your customers and potential clients . . . but with so much spam, you really have to work harder to stand out from the crowd.
Email marketing can definitely be something that works very well to promote your products and services and it will probably continue to grow and mostly take over direct mail. The important thing is to make sure you keep learning the latest methods and techniques to keep your emails from being caught in spam filters or deleted. In fact, it´s the best way to about promotion if you are a small business and simply don´t have the resources for a big direct mail campaign.
Email marketing and direct marketing don´t have to go against each other, in fact they can work very well together. Your online subscribers may enjoy receiving an offline newsletter or vice versa. Experiment with mixing both mediums and see how it works for you and your business.
Tags: direct mail, Email Marketing
An entrepreneur who supplements his online marketing with traditional direct mail will triumph over competition that focuses solely on Email marketing to make connections.
As you state, Caroline, the two complement each other. One must also understand the balance between Email’s immediate results with landing pages and encouraging action with traditional mail.
You’ve provided a wonderful wake-up call for those who believe that direct marketing is no longer necessary.
At some point, when Email Marketing is so common that we, as business owners, forgo Direct Mailing altogether, we should see a shift. We will witness a shift that makes Direct Mail more valuable in the eyes of our customers because it’s become different.