Archive for the ‘Display Advertising’ Category

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Using Google Ad Manager To Sell Ads On Your Site

Thursday, June 11th, 2009

Julie Martin at WorkZ has a great article teaching small business owners how to sell banner ads. Good post.

On the banner ad topic, which falls into display advertising, if you’re ready to sell ads on your site then you might make good use of Google Ad Manager. This is a tool for webmasters who don’t want to use up their server space to manage ads. It’s pretty useful.

In effect, Google Ad Manager acts as your server. But it’s really more than that. Not only does it store your ads but it can also help you sell them. How it works is like this:

  • You create the ad parameters for the ads that you want to sell
  • Advertise on your site that you’re ready to take orders
  • Sell ads and collect the money

The biggest danger for a small business website owner in selling ads is that you don’t sell ads to your competitors. Keep a close eye on the ads you sell and you can even reject offers from your competitors if you don’t want them advertising on your site.

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Posted in Display Advertising | 3 Comments »

82% Of Internet Users Respond To Display Advertising

Monday, May 11th, 2009

It seems that display advertising online is effective after all. Many Internet marketers had written it off as ineffective, but according to a news article in WebProNews, it may very well be one of the best ways to advertise online.

The interesting thing to me is 31% of people who respond to display advertising do so by clicking the ad. Almost as many (27%) conduct a search for the brand name. My guess a number of those people are searching for negative information on the company to see if they are reputable or have any bad reviews. Another 21% actually type in the URL into their web browser and head straight for the company’s website. That’s a total of 52% that head straight to the company website, either by clicking the ad or typing in the URL.

A total of 82% of Internet users respond in some way to display advertising online. That’s pretty remarkable. And I’d say it’s a good way to spend your ad dollars online. The difficulty with display advertising is that it isn’t always easy to judge ROI, but if people respond, like TV advertising, and you get traffic to your site, wouldn’t that be worth it?

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Posted in Display Advertising | 3 Comments »

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