No matter what kind of business you are in, you can develop a process or methodology of accomplishing your important tasks and then teach that to others. That is really the essence of running your business like it’s a book. And if you think about it, a book is nothing more than a teaching tool.

At least, that’s how John Jantsch thinks about it.

It’s also how I think about it.

Teaching is a great way to get people to see things the way you do. By developing a process or system around certain tasks related to your core business, you make your business more efficient. But a process can also be packaged and sold. Anything that can be packaged and sold can also be taught. It’s just a matter of coming up with the right structure.

Here are the down and dirty steps to turning your process or system into a book that helps others and profits you:

• Start with a well-designed website
• Put a blog on your website and write to it daily. Communicate about important core concepts related to your business processes.
• Start an e-mail newsletter and put your best content in your newsletter.
• Develop an e-course that teaches people to do what you do. Market that e-course through your blog and newsletter.
• Flesh out that e-course more, add some details, and write a book. A book is a great platform and makes you an instant authority.

If you run your business like a book and promote your book through your business, then you’ll see how easy a good process is to control. Be a teacher.

Tags: blogging, business, e-mail newsletter, online marketing

This entry was posted on Monday, July 16th, 2012 at 6:41 am and is filed under Business Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.