There are two great ways to use the Google Custom Search Engine to brand your business and help your site visitors find what they want more easily.
The first way involves building a local search engine so that visitors to your site can find what they want in your local area. The second way is to create an industry-specific search engine that helps visitors to your site find what they are looking for in your industry no matter where in the world it may be located. Both types of search engines can be used as a branding tool for your business.
Let’s say you own a dentistry website in Wayzata, Michigan. You can build a local search engine to help people in Wayzata find anything they want in Wayzata and that can be an effective way to brand you to your local customers as well as keep your local visitors on your site longer and when they are in need of veneers, who do you think they’re going to call?
On the other hand, you could skip the local search angle and build a dentistry search engine. Anyone interested in finding something related to dentistry – be it a dentist in their home town, the latest technology used in dental offices, research currently being conducted in the area of teeth maintenance, etc. – and visitors to your website can find anything related to dentistry through your website.
You can brand your custom search engine using Google’s unique branding features and design your search results pages to look just like your website. Since Google Custom Search also powers AdSense for Search, you can turn the search engine into another source of revenue for your business. How cool is that?
So, to recap:
- More Traffic
- Visitors Stay Longer
- AdSense for Search
Why not start your own search engine?