Comments on: Branding or Marketing – Which Should You Choose for Your Small Business? http://www.smallbusinessmavericks.com/internetmarketing/branding/branding-or-marketing-which-should-you-choose-for-your-small-business/05/01/2007/ Thu, 09 Feb 2012 19:23:58 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jeff Baas -- web marketing http://www.smallbusinessmavericks.com/internetmarketing/branding/branding-or-marketing-which-should-you-choose-for-your-small-business/05/01/2007/comment-page-1/#comment-2466 Jeff Baas -- web marketing Thu, 12 Feb 2009 00:01:36 +0000 http://www.smallbusinessmavericks.com/internetmarketing/?p=7#comment-2466 I never have had much use for branding per se. Its value is in establishing top-of-mind status in the category for potential customers so that when those customers think of the product when they need something to solve the problem it's designed for. That's pretty hard to track, though, and pretty unreliable. I'd rather see marketing that allows you to track results rather than just getting your name out there and hoping for the best. I never have had much use for branding per se. Its value is in establishing top-of-mind status in the category for potential customers so that when those customers think of the product when they need something to solve the problem it’s designed for.

That’s pretty hard to track, though, and pretty unreliable. I’d rather see marketing that allows you to track results rather than just getting your name out there and hoping for the best.

]]> By: Michelle Gamble http://www.smallbusinessmavericks.com/internetmarketing/branding/branding-or-marketing-which-should-you-choose-for-your-small-business/05/01/2007/comment-page-1/#comment-2439 Michelle Gamble Tue, 03 Feb 2009 02:02:20 +0000 http://www.smallbusinessmavericks.com/internetmarketing/?p=7#comment-2439 I agree that Marketing needs to deliver ROI for small business, however SB's should make sure that they don't overlook consistency in branding or message as part of their sales generating marketing activities. That way they are driving sales AND brand building at the same time! They should also find ways to measure brand awareness (e.g. direct visits to their web site, from typing the name in the url vs from paid search activities. Referrals from non customers etc. I agree that Marketing needs to deliver ROI for small business, however SB’s should make sure that they don’t overlook consistency in branding or message as part of their sales generating marketing activities. That way they are driving sales AND brand building at the same time! They should also find ways to measure brand awareness (e.g. direct visits to their web site, from typing the name in the url vs from paid search activities. Referrals from non customers etc.

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