If you’re concerned that the demise of Google Reader will kill your blog, rest your eyes. I doubt that’s going to happen. In fact, I’m confident that it won’t – especially if you do these three things to increase your blog readership right now.
Don’t wait. If you’re not already doing these three things, then you should start doing them right now.
- Set up e-mail subscription – Few people within the general public ever figured out RSS enough to use an RSS reader, but everyone understands e-mail. You should set up an e-mail subscription link for your blog today and promote it wherever and whenever possible.
- Promote your blog through social media – I’d be willing to bet that almost everyone you know has a Facebook account. You should be promoting your blog posts through social media, and that includes Facebook, LinkedIn, Twitter, and Google+. It may also mean YouTube, Tumblr, Foursquare, and other social media sites.
- Publish a blog promotion newsletter – While everyone understands e-mail, not everyone will subscribe to your blog posts by e-mail. However, many people will subscribe to your newsletter because they already understand that concept of a newsletter. You can use your newsletter to promote your blog while keeping your traffic returning again and again.
These are not the only means you have of promoting your blog, but they are a good start. You can start today. Google Reader may be dying, but it’s not the end of the world.