I’ve got to hand it to Bill Slawski. He writes about search engine patents and the gems he uncovers are fabulous. This morning he wrote about a Google patent that establishes an algorithm for helping searchers find blogs about a particular topic.
Note that this is different than Google’s ordinary search algorithm, which helps users find individual blog posts about a particular topic.
If you are a searcher, for instance, looking for blogs specifically about small business marketing then you might go to Google’s blog search – not the home page search – and type in “small business marketing”. Then you’ll hit the button labeled “Search Blogs”. You’ll get a list of blogs that regularly write about small business marketing as opposed to random blogs that sometimes write posts about small business marketing. You’ll find the blogs, not individual blog posts.
This has huge potential for marketers. If you want to develop an audience for your particular niche then it helps to know how the search engines rank blogs that target niches. By learning the criteria search engines look for to determine blog rankings you stand a better chance of having your blog rank highly in the search engine’s blog search feature.
Thanks, Bill. That was a really useful post.