Why The Long Tail Is Still Important

If you are still targeting generic keywords, chances are you aren’t going to get a lot of traffic to your blog. But if you go after a couple of hundred long tail keywords, you’ll stand a much better chance at attracting readers, links, and attention to your blog. Why is that? The reason, in a… Read More

Is It A Penalty Or An Algorithm Change?

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. First, you’ll be notified in Webmaster Tools if you’ve been targeted manually by the Google webspam team. This is important because you… Read More

3 Benefits To User-Generated Content

User-generated content (UGC) is any content created by users of your website. It can be blog comments, forum posts, guest articles, author bios, or anything that is created by your website’s users and published on your website, blog, forum, or other Web property. So what are the benefits to allowing this type of content? We… Read More

3 SEO Trends You Can’t Ignore

Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” I agree with These are obvious trends And that you are probably ignoring them, but … you shouldn’t be. I want to focus on three of these trends. I think they are obvious, and I’ve discussed each… Read More

4 Ways To Use Rich Snippets

A few years ago the three major search engines – Google, Bing, and Yahoo! – got together and created Schema.org. This is a microformat markup language that allows webmasters to further define important elements on a web page so that search engines can catalog it easier. But here’s a simple truth: Most website owners aren’t… Read More

Does ‘Quality’ Content Mean Error-Free Content?

A recent blog post on the Bing blog suggests that spelling and grammar errors may be punishable in the search engine ranking game. But not always. This is a striking announcement from Bing because, until now, we’ve never heard Bing make a statement about spelling or grammar. Even Google stears clear of saying that spelling… Read More

3 Ways To Improve SEO Without Adding New Content

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. You can do this by adding web pages to your site or by blogging. But how about improving search rankings by not adding new content. Did you know you can do that?… Read More

Why Nofollow Isn’t Such A Bad Thing

Even today, many bloggers and webmasters are suspicious of nofollow links. They seek out guest blogging opportunities in hopes of finding more coveted dofollow links. But they could be cutting off their noses to spite their faces. Certainly, you don’t want all your inbound links being nofollow, but does it really hurt if some of… Read More