Your Title Tag Is Content, Too

It’s true that content is the current emphasis in SEO discussions. That’s because the whole point of a search is to find what you need, and who needs spam? So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. That just makes sense. But there’s another type of content that… Read More

Another Penguin Update: What Happened?

Google has confirmed that the latest update happened last Friday. Did you notice anything? Some people did, and others didn’t. Matt Southern at Search Engine Journal looked at the reaction so far, collecting input all across the web, and I appreciate seeing the best in one place. One thing he points out is that we… Read More

Is Your SEO Up For Global Business?

I truly don’t think that the size of a business determines how many countries they engage, because I see individuals starting global businesses and making it work. There is a factor that makes a difference, though, and that’s the way that the site is set up. If a business is willing to invest in having… Read More

3 Things To Check When SEO Stalls

Sooner or later it happens: the dreaded realization that your organic traffic numbers have gone down significantly. This is the scenario discussed in Mark Munroe’s presentation at SMX East 2014, a search marketing expo that Russell Savage reported on for Search Engine Land. Russell’s recap highlights three possible snags in your SEO strategy: De-Indexing Issues… Read More

Pondering Panda 4.1

Russ Jones has been studying the Panda update since it first hit the scene, and the result of his ponderings is an excellent overview of “Panda 4.1: The Devil Is in the Aggregate” on the Moz Blog. He explains his evaluation process this way: “…the original Panda questionnaire still remains a powerful predictive tool to wield… Read More

So What About The Tech Stuff In SEO?

There’s been a lot of talk about content, the importance of quality content, content being king, and content wiping out the old way of doing SEO. So I was interested to see what Searchmetrics had to say about SEO Ranking Factors for 2014 in the Google-US. As you’d expect, there are some changes, but some things… Read More

What Are You Optimizing? Keywords vs Topics

“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” This is the opening statement of Marcus Tober’s excellent article on the Moz blog looking at Searchmetrics Ranking… Read More

How To Use Long Tail Keywords

I hope you are utilizing those long tail keywords because it’s a great way to maximize the SEO in your content. If you aren’t, Julia Spence-McCoy has compiled 15 Tips on How to Use Long-Tail Keywords in Your Web Content for SiteProNews to help you out. Long tail keywords are those phrases a searcher adds… Read More