Pondering Panda 4.1

Russ Jones has been studying the Panda update since it first hit the scene, and the result of his ponderings is an excellent overview of “Panda 4.1: The Devil Is in the Aggregate” on the Moz Blog. He explains his evaluation process this way: “…the original Panda questionnaire still remains a powerful predictive tool to wield… Read More

So What About The Tech Stuff In SEO?

There’s been a lot of talk about content, the importance of quality content, content being king, and content wiping out the old way of doing SEO. So I was interested to see what Searchmetrics had to say about SEO Ranking Factors for 2014 in the Google-US. As you’d expect, there are some changes, but some things… Read More

What Are You Optimizing? Keywords vs Topics

“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” This is the opening statement of Marcus Tober’s excellent article on the Moz blog looking at Searchmetrics Ranking… Read More

How To Use Long Tail Keywords

I hope you are utilizing those long tail keywords because it’s a great way to maximize the SEO in your content. If you aren’t, Julia Spence-McCoy has compiled 15 Tips on How to Use Long-Tail Keywords in Your Web Content for SiteProNews to help you out. Long tail keywords are those phrases a searcher adds… Read More

Google Authorship Is Dead, Does It Matter?

Well, it finally has happened. John Mueller, Webmaster Trends Analyst at Google, announced recently that their experimentation with Authorship in its current form is now dead. But it hasn’t exactly gone away, because the social features are still here, so Google+ posts will show up when they are relevant to the query. Their reasoning is that… Read More

Improving On Competition

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. There’s an interesting discussion going on over at the Moz Blog in the comments of Bill Sebald’s article, “Building Better Content By Improving On Your Competitors.” The article takes a look… Read More