Improving On Competition

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. There’s an interesting discussion going on over at the Moz Blog in the comments of Bill Sebald’s article, “Building Better Content By Improving On Your Competitors.” The article takes a look… Read More

This SEO Quiz Is Helpful And Fun, Too

Okay, most quizzes don’t strike us as fun. But Moz just put out theirs and I enjoyed it. Take the SEO Quiz and Rule the Internet has just enough humor to keep the fifty randomized questions from dragging out and it only takes about fifteen minutes to do it. The good stuff is at the end… Read More

Is There A New Definition Of SEO?

There is much to be admired about this article by veteran SEO Bill Belew. Still, I’ve got to take issue with a couple of things. First, we don’t really need a new definition of SEO. The same definition that has always existed is just fine. Secondly, what is this business about creating good content on… Read More

Local SEO For Businesses With Multiple Locations

Search Engine Journal has a great article about ranking well geographically with multiple location-based web pages on your business website. I’d like to summarize the article and pull out a few of the key points. Local SEO for businesses with multiple locations is not only essential, but businesses that fit into this category may include:… Read More

Why The Long Tail Is Still Important

If you are still targeting generic keywords, chances are you aren’t going to get a lot of traffic to your blog. But if you go after a couple of hundred long tail keywords, you’ll stand a much better chance at attracting readers, links, and attention to your blog. Why is that? The reason, in a… Read More

Is It A Penalty Or An Algorithm Change?

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. First, you’ll be notified in Webmaster Tools if you’ve been targeted manually by the Google webspam team. This is important because you… Read More

3 Benefits To User-Generated Content

User-generated content (UGC) is any content created by users of your website. It can be blog comments, forum posts, guest articles, author bios, or anything that is created by your website’s users and published on your website, blog, forum, or other Web property. So what are the benefits to allowing this type of content? We… Read More

3 SEO Trends You Can’t Ignore

Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” I agree with These are obvious trends And that you are probably ignoring them, but … you shouldn’t be. I want to focus on three of these trends. I think they are obvious, and I’ve discussed each… Read More