4 Ways To Use Rich Snippets

A few years ago the three major search engines – Google, Bing, and Yahoo! – got together and created Schema.org. This is a microformat markup language that allows webmasters to further define important elements on a web page so that search engines can catalog it easier. But here’s a simple truth: Most website owners aren’t… Read More

Does ‘Quality’ Content Mean Error-Free Content?

A recent blog post on the Bing blog suggests that spelling and grammar errors may be punishable in the search engine ranking game. But not always. This is a striking announcement from Bing because, until now, we’ve never heard Bing make a statement about spelling or grammar. Even Google stears clear of saying that spelling… Read More

3 Ways To Improve SEO Without Adding New Content

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. You can do this by adding web pages to your site or by blogging. But how about improving search rankings by not adding new content. Did you know you can do that?… Read More

Why Nofollow Isn’t Such A Bad Thing

Even today, many bloggers and webmasters are suspicious of nofollow links. They seek out guest blogging opportunities in hopes of finding more coveted dofollow links. But they could be cutting off their noses to spite their faces. Certainly, you don’t want all your inbound links being nofollow, but does it really hurt if some of… Read More

3 Easy Content Types To Write With Ranking Potential

If you’re looking for ways to get better and higher rankings for your content but want to write content that is easy and simple to write, then I have news for you. It’s possible, doable, and easy to achieve. These are not the only types of content that will rank well for your keywords, but… Read More

Using Entry Pages As A Key Metric

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?” It’s a good question and there’s no easy answer, but if you look at your referrer logs, you can see what pages site visitors enter your website… Read More

When To Let Google Write Your Meta Descriptions

Conventional SEO wisdom is to write unique meta descriptions for every page on your website, but there may be times when you want to let Google do that for you. One thing you definitely do not want to do is write duplicate meta descriptions for your pages. You’re better off without them if you’re going… Read More