Killing The E-mail Marketing Myths

There are a lot of myths surrounding Internet marketing in general, but there are plenty surrounding e-mail marketing in particular. In fact, Marketing Pilgrim mentions 7 e-mail marketing myths to avoid. I’d like to echo their sentiments. One myth in particular I’d like to address is the fewer e-mails myth. In this myth, you are… Read More

Don’t Make These E-mail Marketing Mistakes

E-mail marketing is one of the most powerful ways to market any business. If you look, you’ll probably find that many of your best customers come to you through your e-mail marketing efforts. One reason for that is your e-mail list is a warm prospect list. These are people who have already given you permission… Read More

Your Three-Step Lead Generation System

E-mail marketing is still as effective today as it ever was. But you’ve got to generate leads. To generate leads you have to build trust. Here’s your three-step plan for generating trust and building your e-mail list by generating more leads. Set up your opt-in system – You have to have a system in place… Read More

Why Cleaning Your E-mail List Is Essential

On July 15, 2013, Yahoo! is closing inactive e-mail accounts and opening them up to the public. That could spell trouble for you. It would be bad enough if they were closing accounts, but they are actually going to re-open those accounts and allow anyone to secure those e-mail addresses. Besides the potential for bounced… Read More

98% Of SBMs Use E-mail Marketing

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. Today, that number is 98%. The survey revealed some other interesting statistics, as well. For instance: 87% of small businesses are using social media; five years ago it was 10% 44% use event marketing;… Read More

What To Test In Your E-mail Marketing

E-mail marketing is still one of the most effective forms of e-mail marketing available. But you have to constantly test and measure the results you get from your efforts. What exactly should you be testing and measuring? Here are 5 elements to your e-mail marketing campaigns that you should test and continue measuring if you… Read More

Make E-mail More Effective With Social Media

E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page. Today I will share 5 ways you can make your e-mail marketing more effective using social media, and… Read More