98% Of SBMs Use E-mail Marketing

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. Today, that number is 98%. The survey revealed some other interesting statistics, as well. For instance: 87% of small businesses are using social media; five years ago it was 10% 44% use event marketing;… Read More

What To Test In Your E-mail Marketing

E-mail marketing is still one of the most effective forms of e-mail marketing available. But you have to constantly test and measure the results you get from your efforts. What exactly should you be testing and measuring? Here are 5 elements to your e-mail marketing campaigns that you should test and continue measuring if you… Read More

Make E-mail More Effective With Social Media

E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page. Today I will share 5 ways you can make your e-mail marketing more effective using social media, and… Read More

E-Mail Marketing – The Money’s Still In The List

After many years of Internet marketing hype, latest data suggests that e-mail marketing is still the top earner for many businesses. It’s not a surprising statistic really, especially when it comes to businesses that follow the e-mail marketing protocols of double opt-ins and easy opt-outs. Most e-mail recipients are viewing e-mails because they want too… Read More

E-Mail Marketing For Small Business Still A Winner

Whether you have an online or offline business, e-mail marketing is still a proven winner when it comes to marketing your business. One common complaint is the difficulty in building an e-mail marketing list. It really isn’t that difficult to build that list – the key is in not making the process too difficult. Offline… Read More

Email Marketing And Facebook – What A Concept!

Open your email on any given day and you will probably see a lot of emails from restaurants, Wal-Mart and others. For instance, I opened an email from Red Lobster a couple of days ago and had a coupon for a Lobster dinner (my favorite!). Of course, I printed it and will go. That my… Read More