Everyone knows that words have power (well, maybe not everyone - but everyone who reads Blue Chip Tips does!) Consider the word, "nice." Nice doesn't pack any power. It just sits there, doesn’t it?
"We had a nice dinner." That doesn't tell you much. How about, "We had a delicious dinner." While "nice" tells you nothing, "delicious" describes the meal.
How about this sentence: "I went for a walk on the beach. It was nice, sunny and quiet." Compare that to, "I went for a leisurely stroll on the beach. It was rejuvenating and the sun was shining brilliantly across the water."
See what I mean about words having power?
The same holds true for words you use in any marketing campaign you launch. A famous study done by Yale University once pegged the “12 Most Powerful Words in English-language Advertising” as:
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You
Save
Results
Health
Love
Proven |
Money
New
Easy
Safety
Discovery
Guaranteed |
I would add the word, “Free” as well – when used cautiously. (Too many Internet scams have abused the word). Used in context, however, “free” can be powerful.
While these words definitely have power – they are no magic bullet. Trying to use powerful words to make up for weak copy overall is like trying to use a band-aid to fix a broken leg. Powerful words, combined with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign. |
