Does your small or medium-sized business need a jump-start in 2007? Are you having trouble growing your new business using click-based advertising? If so, it's time to get in on the cutting edge of promoting your business using pay-per-call advertising.

Pay-Per-Call Advertising Defined

Pay-per-call is an innovative online advertising method that brings together Internet searchers and businesses over the telephone. The principle of pay-per-call advertising is really quite simple. When an online searcher receives results from a specific keyword query, relevant pay-per-call advertisements will display a dedicated toll-free telephone number OR a click-to-call option as opposed to displaying a link to an e-commerce website.

By clicking on the pay-per-call ad(s) of his choice, the online searcher can view a brief summary about the business he's interested in such as location, sales representative, business hours, products, prices, ordering or shipping. This information is invaluable to the searcher who wants -- and NEEDS -- as much information as possible before he contacts a business directly.

Some Benefits of Promoting Your Business Using Pay-Per-Call Advertising

It is a proven fact that the best way for a business to obtain sales leads or make follow-up calls to prospective consumers is by telephone. When the online searcher calls the toll-free number that your advertising service places in your pay-per-call ad his calls are; immediately, forwarded directly to your business telephone number. Thus, by utilizing pay-per-call advertising, either you or your phone representative can talk to each prospective consumer as soon as his call comes in, rather than communicate with him first via e-mail. Talking directly to the prospective consumer gives you a chance to answer any questions he may have about your business or product, and also prompt him to make a decision to purchase the product from you then and there.

Your satisfied customers will likely refer your business or product to their friends and associates, driving even more business to you as a result of your pay-per-call advertising. Many online searchers only use the Internet to locate a particular business, rather than to purchase what they need from a website. Pay-per-call ads can also be targeted to specific geographical areas, making it even easier for online searchers to find a business within their local shopping area.

With pay-per-call advertising you will be able to easily track your calls and sales leads, or your provider can track them for you. Tracking calls that respond to your pay-per-click ads is one of the MOST important features of pay-per-click advertising.

What Are the Fees For Using Pay-Per-Call?

Pay-per-call advertising is free for consumers, which is a great incentive for them to call you rather than e-mail you. Your billable cost is based upon a price you have agreed to in advance with your service provider. As the advertiser, you are only obligated to pay a fee to your provider when your pay-per-call ad leads to a direct telephone call to your business.

Some providers to contact about pay-per-call advertising include Ingenio, eStara, or Voicestar.