If you are looking to increase customers for your small business, then moving onto the web may be the way to go. The web offers the $50 per year solution to create a niche for your company. By marketing on-line you will get unlimited benefits and many free advertising exposures for your company.
The marketing efforts that you will utilize with online campaign include such things as posting on blogs, writing informational articles, speaking about your sales items on forums, and answering questions from potential customers.
Website marketing utilizing blogs can be helpful on many different levels. By using your website’s blog you can build a successful readership that will come again and again to your sites. This readership can then be tapped into by presenting them with sales information and even having them submit suggestions via comments to your posts. Website marketing through a blog is quickly becoming a preferred method to stay in touch with your customers.
If you prefer to not run your own blog then you can read and comment on other people’s blogs. By placing a link back to your website, your web marketing plan will lead potential readers of your comments back to your website.
Moving on from the blogs is the next step. If your company has a technical slant you can write a how-to article on something that your company sells. This how-to article when viewed on your site will become a useful resource to your readers. The next time that the reader thinks of the item they will immediately think of your website and visit it to find purchasing suggestions or possibly even the item itself.
Your website is a full-fledged marketing vehicle. Once you have tapped into blogs and articles it is time to expand the marketing potential of your website. The next step is to venture out into the world of forums and begin posting answers to questions that pertain to your website, industry or business. Answering these questions with enthusiasm and exactness will instill trust in the forum readers. Your website of course will be linked into your signature. The reader will rightfully assume that you obtained the information on your site and pay it a visit.
Once the visitor is there they can surf through your sales items as well as surfing through your blog postings and articles. If the visitors fail to find the answer that they are looking for they will inevitably drop you a few e-mails. This personal contact will allow you to develop a mailing list of potential customers. As you are probably well aware this mailing list is an invaluable asset that can be generated with your website marketing plan.
For just $50 per year your website marketing plan can put your company on the Internet map. Following a simple method of creating a website, posting in blogs on your site, posting well written and concise articles, discussing in forums, and answering questions, you can put a comprehensive website marketing plan into action. This plan will create a positive cash flow for your business, and reach thousands of waiting customers for only a $50 per year price tag.
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular e-Zine “Maverick Internet Marketing Secrets.” Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. Get your FREE subscription at www.SmallBusinessMavericks.com today!
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