Staying ahead of the competition is always a hard task. You need to spend time on your business and any time taken to watch your competitors is time away from what you need to do. E-mail marketing has become a popular marketing channel, especially for small businesses, and it can be a real time saver when it comes to watching your competitors. How so? Become a subscriber.
It sounds simple, and it is. Select the most important competitors in your market and subscribe to their offerings. You gain an inside seat to what products they are promoting and how they are promoting them. You can also pick up a lot useful information related to products, especially products that occasionally have issues.
Newsletters are one area that have become popular for publishing ‘how to’ tips and you will be surprised how many times you discover something new, even if you have been in the business for years. What is slightly amusing is that this information is not only free, but your competitors really cannot wait to hand it all to you. Subscribing to blogs is another way to gain information and it’s certainly faster than visiting each blog each day to see what is new.
Turn the tables on your competitors and subscribe to what they have to offer. If they are smart, they are probably already subscribing to your newsletters.